Drunk Elephant: Tiffany Masterson

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 29 January 2024

⏱️ 97 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tiffany Masterson was a stay-at-home mom in her 40s when she launched her skin care brand, Drunk Elephant, in 2013. Six years later, she sold it for $845 million to the Japanese beauty giant Shiseido. Just six years! And she did it all with little to no experience in skin care, retail, or business. The professional branding and skin care world thought she was making huge mistakes: They panned her brand's name, product design, and strategy of focusing on only one high-end retailer. But Tiffany proved them wrong with great strategic instincts, incredible determination, and an unwavering belief in her products - and herself.

This episode was produced by Alex Cheng with music by Ramtin Arablouei.

Edited by Andrea Bruce, with research from Katherine Sypher.

Our audio engineer was Josephine Nyounai.

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Transcript

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