Brewing creativity with Jim Koch of Boston Beer Company

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 25 January 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Jim Koch created Samuel Adams Boston Lager in 1984, American craft beer was still in its infancy. But forty years and thousands of new craft breweries later, both the competition and Jim’s drive to innovate are fiercer than ever...

This week on How I Built This Lab, Jim reveals how thinking beyond paradigms and exploring aberrations has kept Boston Beer Company a leader in the alcoholic beverage industry. From hard teas to nitrogenated ales to non-alcoholic IPAs, Jim also shares the stories behind his company’s biggest hits — and biggest flops.

Also, check out Boston Beer Company’s founding story told by Jim in October 2016.

This episode was produced by Sam Paulson with music by Ramtin Arablouei.

It was edited by John Isabella with research help from Chris Maccini. Our audio engineer was Neal Rauch.

You can follow HIBT on X & Instagram, and email us at [email protected].

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Wundery Plus subscribers can listen to how I built this early and ad free right now.
0:05.0	Join Wundery Plus in the Wundery App or on Apple Podcasts.
0:10.0	If you need to hire, you need Indeed.
0:13.0	Indeed is your matching and hiring platform with over 350 million global monthly visitors,
0:20.0	according to Indeed Data, and matching technology that helps you find quality candidates fast.
0:25.1	Ditch, the busy work, use Indeed for scheduling, screening, and messaging
0:30.0	so you can connect with candidates faster.
0:33.3	And indeed doesn't just help you hire faster, 75% of employers claim indeed delivers the highest
0:40.0	quality matches compared to other online job sites.
0:44.2	And listeners of this show will get a 100 pound sponsored job credit to get your jobs more visibility
0:51.5	at indeed.com slash how I built.
0:55.0	Indeed.com slash how I built.
0:58.0	Terms and conditions apply.
1:00.0	Need to hire? You need, indeed.
1:03.0	This episode is brought to you by Pipe Drive, the easy and effective CRM for closing more deals
1:09.6	and driving small business growth. New Year, new targets. Pipe drive allows you to
1:14.9	automate your sales process so you can focus on your other business priorities
1:20.0	in 2024. With Pipe Drive you can stay on top of your sales activities so you never miss a follow-up.
1:27.0	So sign up today and get a special 60-day free trial now at Pipe Drive.com with the code built. Terms and conditions apply.
1:38.0	Hello and welcome to how I built this lab. I'm Guy Raz. So back in 2016 one of our very earliest episodes
1:45.8	was on the founding of the Boston Beer Company, makers of Sam Adams Beer. Our
1:50.9	guest was its founder, Jim Cook. I know lots of you remember that episode because so
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.