Driving Qualified Leads With LinkedIn Content: A Proven Formula

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 2 October 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? To learn how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days, I interview Mandy McEwen.

Guest: Mandy McEwen | Show Notes: socialmediaexaminer.com/686

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Transcript

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0:00.0	Hey, it's Michael Stelzner here. After running social media marketing world for 12 years, I've noticed something fascinating about the marketers who attend. They usually fall into two camps. Camp number one is those who show up because they have to. Their results are declining. They're scrambling to catch up. And camp number two is those who show up because they want to, they're already achieving a level of
0:21.7	success, but they know that change is coming and they want to go so much further. Both learn
0:26.5	valuable insights, but their outcomes are completely different. As Emily Ray Shuddy said,
0:32.6	I came away with a million ideas and new creative ways to approach my work. My business has since
0:37.4	doubled in size and revenue. ways to approach my work. My business has since doubled in
0:38.1	size and revenue. The AI revolution is here. Instagram algorithms keep shifting. Facebook's ad
0:45.2	costs keep rising and the list goes on and on and on. What type of marketer will you be in
0:49.8	2026? Join thousands of marketers at social media marketing world 2026 this April in Anaheim, California.
0:58.0	Say big when you register today at social media marketing world.com.
1:06.4	Welcome to the social media marketing podcast, helping you navigate the social media jungle.
1:13.0	And now, here is your host, Michael Stelzner.
1:16.9	Hello, hello, hello.
1:17.9	Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner.
1:23.7	I'm your host, Michael Stelzner, and this is the podcast for marketers and business owners who want more
1:28.8	exposure, more leads, and more sales. Have you been using LinkedIn to try to generate qualified
1:36.5	leads and for whatever reason it's just not working for you? Well, today's guest is going to
1:41.6	unravel a strategy that she has never talked about publicly
1:44.6	before.
1:45.5	And if you pay very close attention, you are going to get much more qualified prospects and leads
1:50.8	contacting you.
1:52.1	Her name is Mandy McEwen.
1:54.3	And also, if you are new to this podcast episode, be sure to follow this show because
	...

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