Driving Predictable Recurring Revenue With Customer-Led Growth

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 9 October 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi.

Guest: Georgiana Laudi | Show Notes: socialmediaexaminer.com/687

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Transcript

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0:00.0	I have some really exciting news. We just released our second annual AI marketing industry report,
0:07.6	and it's free. You'll be surprised by how often marketers are using AI and the tools that they're using.
0:14.6	This is a comprehensive study of more than 730 marketers, and it covers how marketers are applying AI to their work, the benefits of
0:22.1	AI, the big concerns marketers have, and a whole lot more.
0:26.4	Even though I'm the author of this research study, I can say with full confidence that this
0:30.4	is the most comprehensive study of AI adoption among marketers that I have ever seen.
0:36.9	Get your free copy now by visiting social mediaexaminer.com slash AI Report 25.
0:43.8	This might be just what you need to get your boss or your clients moving along with those
0:48.2	AI initiatives you want to start.
0:50.2	Get it now at social mediaexaminer.com slash AI Report 25.
0:56.4	Hey, it's Michael Stelzner here.
0:58.0	After running social media marketing world for 12 years, I've noticed something fascinating
1:03.0	about the marketers who attend.
1:05.1	They usually fall into two camps.
1:06.5	Camp number one is those who show up because they have to.
1:09.3	Their results are declining.
1:11.0	They're scrambling to catch up. And camp number two is those who show up because they have to, their results are declining, they're scrambling to catch up. And camp number two is those who show up because they want to,
1:16.0	they're already achieving a level of success, but they know that change is coming and they want
1:20.5	to go so much further. Both learn valuable insights, but their outcomes are completely different.
1:26.6	As Emily Ray Shuddy said, I came away with a million
1:29.9	ideas and new creative ways to approach my work. My business has since doubled in size and
1:35.9	revenue. The AI revolution is here. Instagram algorithms keep shifting. Facebook's ad costs keep
	...

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