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Business Movers

Driving Chrysler Through Inflation | The Bailout | 3

Business Movers

Wondery

History, Entrepreneurship, Business

4.71.6K Ratings

🗓️ 13 October 2022

⏱️ 44 minutes

🧾️ Download transcript

Summary

In the wake of the 1979 Oil Shock, Lee Iacocca goes to Washington to fight for a rescue package to keep his company alive. But getting the politicians to agree is only half the battle. To save Chrysler, Lee will also have to convince two very different constituencies: the unions and the banks.


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Transcript

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0:00.0

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0:23.5

It's August 1979 in a conference room at the headquarters of the Chrysler Corporation in Detroit.

0:30.0

At the head of a large wooden table, company president Leia Cooca lights a cigar and looks up at his executive team, some of the brightest minds in the auto industry.

0:39.0

But today they're moved to sour. Everyone in the room knows Chrysler isn't trouble.

0:44.0

Since taking the top job, Le's done everything in his power to turn things around, but his efforts have been thwarted by turmoil in the Middle East.

0:53.0

Back in February, a revolution in Iran led to a sudden decrease in oil exports, in response global markets panicked and the price of oil began to rise.

1:03.0

The American economy fell into a recession and auto sales tumbled.

1:07.0

Chrysler was already in dire straits, but the 1979 oil shock, as it's known, has pushed them to the brink of collapse.

1:15.0

Leia knows there's only one way to avoid bankruptcy, a government bailout.

1:20.0

He also knows his executive team isn't going to like it one bit, so he's called them here to make his case.

1:26.0

All right gentlemen, I know many of you don't want to hear this, but the facts are plain.

1:31.0

Without government help, we're headed down the tubes.

1:34.0

We have 12 months, maybe if we're lucky, but if we're going to do this, we have to do it together, with a united front.

1:42.0

So if you have something to say, now's the time to say it.

1:46.0

One of the executives raises his hand to speak.

1:49.0

Hal Spurlick, Chrysler's head of product planning.

1:52.0

Hal is one of Leia's closest allies from his time at Ford.

1:56.0

And likely Hal was fired by Ford's chairman, Henry Ford II.

2:00.0

Lee trusts and respects Hal.

2:02.0

So when Hal talks, Lee usually listens.

2:05.0

All right Hal, Ford's yours.

2:07.0

Well, I don't like it, Lee.

...

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