Okay, I'm pulling on my driveway. We all know what that means. It's time for another drive to work.

Okay, today I'm going to talk about something that revolutionized how we did design, something called

New World Order. So let me explain how it came to be and what revocations it has and how we do

design. Because it, since I've been, I've been working for Wizards now over 18 years. There's been a few

different things that have radically changed how we do things. This is one of them. And so today I'm

going to talk about it. So to understand New World Order, let's first talk about where we were around the time of,

I guess it was like Lorwyn Block, we had Lauren into Shadamore that era, because we

were on the cusp right before we were getting to Shards of Alara.

Anyway, what had happened was, actually, we'll be back a second.

Future site had come out. The Timesparall Block had come out. And for the first time, we had

this weird statistic. Up until Times Pardle came out, we would look at sales and we'd look at tournament organization,

like how many people were playing in tournaments, and they tend to be lockstep, meaning if tournaments

were doing well, sales were doing well, and it showed this tight-knit bond between the two.

But Timesparall did this weird thing that we'd never seen before, in which sales were down,

but turn in attendance was doing fine.

I mean, it wasn't, I don't know if the opposite correct term, but it was not, they were not

trending in the same line.

And that was very different.

We'd never seen that before.

And that's when we realized, at the time we called them the Invisibles, but the idea was there are people who play,

who aren't organized, who don't participate in organized play, that are hard for us to see

because they don't, they're not somewhere that we can easily monitor. But the first time,

...