Okay, I'm pulling out of a driveway.

We know what that means.

It's time for another drive to work.

So today, I have a guest.

Say hello, Matt.

So Matt is driving with me to work.

Now, regulars of the show might say, wait a minute, but you normally pick Matt up, which I do.

So why is Matt in the car?

Which you did.

So we were partway to work doing version one of our podcast when my wife called Matt's

phone, not my phone, because my phone to turn it off to do my podcast, to say that her car

was dead and we had to go home and jumper. So anyway, take two. So it was the best

podcast in the world.

I know.

Lost to all time.

So today's topic is flavor text writing because it just so happens that both Matt and I,

at different times, have been in charge of flavor texts.

I less so than Matt because I was in charge of Odyssey, because at the time the creative team,

we were in between creative teams, and Bill Rose came to me and said, hey, Mark, we don't

have a creative team.

Could you please run names in flavor text?

And being the word smith, I said, sure.

...