I'm pulling on the parking lot.

We all know what that means.

It's time for the drive to work and drop my daughter off an internship.

Okay, so today's a designery talk.

I'm going to talk about a concept called cohesion.

And so one of the things is when I see new designers design cards, one of the things that I always notice, not that I...

One of the key things I notice is that a common mistake among newer designers is they don't understand the concept of cohesion.

And so I'm going to explain that today.

So the idea is a real similar problem, a real common problem when new designers build is they want to fill up the card with lots of things. First of all, new designers will over design as a start.

That it's sort of like, look at all the wonderful things I can do and they're all in the same

card, that they tend to over stuff in general.

But the larger issue today, what I want to talk about is the idea that when you design

a card, that all the components of the card need to work together.

And a real common thing I'll see when people sort of design is, novice designers like to just

put a lot of things on the card because those individual things are cool.

And the idea sort of is A is cool, B is cool, C is cool, well a card with A, B, and C must be even cooler.

And the answer is, no, it's not. One of the things that you have to think about when designing,

I mean, I'm going to talk about this in the context of magic cards, although I think this is

true beyond just magic cards, is people don't see magic cards as a component

of things.

It's a singular thing.

When people look at a magic card, it's one item.

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