I'm pulling my driveway.

We all know what that means.

It's time for the drive to work.

Okay.

Today, I'm going to talk about something that I don't think people think much about it, although we do.

Something called card concepting.

A lot of you might, what is that?

Okay, so let me explain.

So in design, we'll make a card.

We design something.

It does something.

There's rules text to it.

And at some point, somebody's got to draw a picture of it.

We have a whole bunch of freelance artists that do all our art.

But there's an in-between step that's important.

We're going to talk about that today, which is in between design and art.

And this is a process called card concepting. And the idea of card concepting is trying to figure out what the card is, what does it represent.

Now, sometimes, especially on top-down sets, you know, design will do a little bit of card concepting.

Like sometimes we'll say, oh, you know, this is a jar of eyeballs.

And the card concept is pretty much built in, like when we call it jar of eyeballs,

and we designed a jar of eyeballs, oh, I wonder what the card concept is.

How about a jar of eyeballs, right?

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