I'm pulling my driveway. We all know what that means. It's time for another drive to work.

Okay. So last time, I started talking about the creative process. And my focus in the last podcast was about starting with the blank page. And I wanted to get from the blank page to the beginning of sort of the structure, the organizing of it.

And so today I was going to do the next section.

So, okay, just a quick recap from the previous podcast, if you haven't heard it,

clearly you should listen to it in its entirety, but the short version is

the creativity, the creative process

is an iterative process

in which you're bouncing back and forth

between two concepts. A generation

period and

a period where you're

evaluating. So

there's generation and there's evaluation.

So I talked about last time about how you had to start with something, that the reason

the blank page is so scary is you just need something to grab onto. I also realized

last podcast, by the way, I claimed that clams made pearls when oysters made pearls. So anyway,

you can tell, I don't want to be biologically incorrect in my podcast.

Anyway, okay, so when last we left off, what you would happen was you would start with something,

you would generate a lot of ideas, you use that, you then separate a thing in the boxes to figure out what you like from what you didn't like.

You picked one thing in the box you liked to sort of work off of,

and through this process of sort of generating and evaluating, you slowly started to figure out

what you cared about most. What was the thing you want to build your design around? And I stress that

...