Okay, I'm pulling on my driveway.

We all know what that means.

It's time for a drive to work.

Okay.

So today, there was a topic that I wanted to talk about on my podcast, but I wanted to wait until I wrote the article about it first.

And the article I wrote about it came out today.

This will give you a little hint about how far in advance I'm doing these.

And the topic is lenticular design.

So today I'm going to talk all about what it is, how we came up with the concept, and

sort of how it impacts magic design.

It's actually a pretty important concept.

And it's something that's pretty...

I've not seen it elsewhere, so I know it's something that I'm sure other designers think about, but anyway, it's interesting sometimes that one of the things I try very hard to do is put words to things, the concepts. Because I write about design so much, I'm very conscious about sort of having things that I can form and discuss.

And lenticular design is a big one. I'm actually very proud of the particular design. And today,

I'm going to talk about it. Okay, so to understand lenticular design, let's go back in the

Wayback Machine to the beginning of New World Order.

So I did a whole podcast in New World Order, but the super short version is

we were losing audience members.

We were losing less people were getting into magic.

The number of people that were joining was going down.

That's a bad sign.

We were trying to figure out what's going on.

...