Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

and subscribe to make sure you get all our episodes.

I'll see you on the other side.

Richard Test to me.

What are you doing tomorrow?

And what goes through my mind is

anything you want Richard. Where I actually answer it is,

oh I can make myself available.

So he writes down his phone number and he says,

call me in the morning, there's a meeting that you should be at.

I think it will be of great interest to you.

That's Ajjaz Ahmed, the founder and CEO of the Digital Advertising Agency, AKQA.

And the Richard, he's referring to, Sir Richard Branson.

The pyramid, where else, but on a version flight?

Taajas, Sir Richard, is an idle. That night, Ahjaws could barely sleep, filled with excitement and intrigue over this mystery

meeting. In the morning, I just dialed the number he was given.

When Sir Richard answered, he told Ahjaws where to meet, but still not what he was being invited to.

The jaws was still in the dark when he walked through the doors and into that meeting.

Would he saw, or rather, who he saw, astounded him.

...