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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, July 18th.

In many parts of the country,

this is strawberry season, the time when those bright red berries are at their most succulent.

But wait, the strawberries you saw in the grocery store weren't crimson but pale pink. What's going on here?

Driscolls, the huge berry grower, is one of several food producers experimenting with a new trend, a fascination with all things rosé, you know, like the wine.

Recently it introduced dusky pink strawberries and raspberries it called rosé berries.

If the limited edition berries showed up in your grocery store, you might have overlooked

them, assuming they were picked too early. But Driscoll says that's not the case. They're just as sweet

as regular strawberries, although more peachy in taste. And the company adds that they were bred without

...