Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's selling online.com slash podcast. What's up everybody? This is Russell. Welcome back to the show. Hope you guys are having a

great day today and excited to share something really cool with you. It's not very often that I

have a chance to share stuff that only happens in very private settings and in different events

and things that are special. Last summer, we did an event for my inner circle and the two CCX members called Mastermind in Paradise.

We were in Mexico, and I decided to do a really fun late-night midnight mastermind session.

And it was, you know, I've always liked doing these events.

It's just kind of fun to get up late and hang out and share some cool things.

And this time I talked about this concept of someone who is a

drifter versus somebody who's driven. And, you know, I'm working on this book, I'm working on for

forever about these concepts. But this was kind of a chance for me to sit down and to reteach

this from the top down and kind of share some of his ideas. And since then I've taken it, and I've worked on a lot of stuff from keep tweaking and changing. It's getting better and better, getting more and more simple. But I want to share some with you because, yeah, I think it'll benefit a lot of you guys, especially those of you who are struggling. And, you know, maybe you were driven in one area of your life, one time of your life, I've been struggling or maybe you're driven, you're trying to figure out the next level, the next step.

I hope these ideas, these principles will help you on your journey. So I'm going to break this episode into two because it's a little bit long. I think I'm going to break two down for three hours. So we're going to break some two episodes. This is the very first one. I hope you enjoy it. And the title, I believe, if I still remember correctly, was the Drifters versus the Driven.

This is the Russell Brunson Show.

My presentation today is called Drifters versus the Driven.

And I'm really excited for so many reasons. I actually signed a contract with

Hayhouse, my publisher, like four and a half years ago to write this book. And we're four and a half

years later. Here we are. And again, it's not for lack of trying. I think I've written probably

five or six hundred pages, whole works for stuff, but keeps changing and shifting and just hasn't landed. And literally last seven days, all these pieces started coming together in a really interesting, really cool way. I almost wasn't planning on doing the session. And then things started showing up. I was like, okay, we're going to do this. Whether I'm ready or not, here we go. And so we started putting everything together and it's been, it's just been really, really cool. In a minute, I'm just going to show you guys some videos.

Like literally yesterday. Okay, we're going to do this. Whether I'm ready or not, here we go. And so we started putting everything together, and it's just been really, really cool.

In a minute, I'm just going to guys some videos. Like literally yesterday, me and the kids, everything we went down to, in Colette, we went down to X credit to the Sonotes, the Underground River, we're floating. and wand out there's going to be parts of

outwind the devil I want to share

with people something I'm going to print it out and I'm going to read

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