Dream Team Directors - The Art of Video & Social for Retail Brands

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 June 2019

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's special episode, we bring you our interview with Bayou Bennett and Daniel Lir from Dream Team Directors, live at the Fashion Digital LA 2019.

Listen as Ramon Vela interviews Bayou and Daniel as they share their advice for retail brands learned by working with a variety of people and companies such as Mark Ruffalo, Addidas, Oilogic, Urban Decay, and many others.

In this brief special episode, Bayou and Daniel share the story of building content for a brand. Including everything from Branding, the art of differentiation, How do you create perception, what questions you need to ask yourself, why consumers want to connect, advice such as "do a behind the scenes mini-documentary while doing your photo shoot" and finally why it's important to "unite around stories that matter".

Check out other episodes at https://www.commercefocused.com/

For more on Dream Team Directors, visit: http://www.dreamteamdirectors.com/

Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:07.5	This isn't your average entrepreneur or e-commerce podcast,
0:12.1	and I'm not your average host.
0:14.7	This is the story of a brand, and I'm Ramon Bellin.
0:21.6	Busy winning your own business and no time for marketing?
0:24.6	Well, let me introduce you to AXI Digital Marketing.
0:29.6	I've used them in my own business and I personally recommend them.
0:33.6	AXI Digital Marketing specializes in small to medium-sized businesses and can help set up your digital marketing program from scratch in a matter of days or they can help refresh an existing one.
0:46.7	AXI has expertise in email marketing, social media, data management, e-commerce integration, and web development.
0:54.0	Visit AXidigitalmarketing.com for more information.
0:57.9	That's AXI digitalmarketing.com.
1:02.2	Here's another tool you should know about.
1:04.5	Meet Edgar, a social media management tool for small business owners.
1:08.9	Now, we know social media is important, but it could be time consuming.
1:12.7	And that's where Meet Edgar provides an effective way of creating scheduling and organizing
1:16.4	content to automate publishing.
1:18.9	And here's the cool part.
1:20.2	They automatically generate social media updates for your content and post them even when
1:24.5	you get to the end of your content queue. Here at the story Behind the Brand, we use them, and I suggest you try them too.
1:31.5	You can find them at meet Edgar.com.
1:35.4	Hi, this is Ramon Vela with The Story of a Brand, and today we've got Daniel and Bayou.
1:41.2	Dream Team Directors, what's up? What's up?
	...

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