Dream Pops - Creating the Future of Ice Cream

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 January 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Initially, DavDavid Greenfeld, CEO & Co-Founder of Dream Pops, was looking to eat healthier. So he went vegan for a year. The trouble is working late nights at his investment banking job, he grew accustomed to eating ice cream and he just couldn't find a good ice cream substitute that was plant-based and tasted good. So lots of research and a trip to Milan, Italy later, he decided to bring to market a great tasting, clean ingredient, ice cream. In the process, he also ended up disrupt the ice cream industry.

In Part 1 of this feature, David discusses How the idea originated, The most important attribute to plant-based Ice Cream that others had missed, Why you need to fail in order to have success, Why there has been no innovation in ice cream for decades, How the secret to Dream Pops is a unique craft freezing method, Why & how he uses the concept of "intimate activations" to get the product in the hands of consumers, Why innovation entrepreneurs give up (they listen to industry experts), Why their design is like the Nike swoosh, How Dream Pops is at the intersection of Fashion and Food, and much, much more.

Join us while Ramon Vela interviews David in Part 1 of this episode and hear him share the inside story of a brand.

For more on Dream Pops visit: https://dreampops.com/

Visit our advertiser: : refersion.com/cf
Visit our Sponsor: https://www.retentionscience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	This Dream Pops is a product that we want to be in every, you know,
0:25.0	we want to create a brand for all of America.
0:27.8	That's, you know, demonstrated by our price point.
0:30.5	Typically, a Dream Pop can be, it retails between $4.99 to $6.99,
0:35.6	but for four units, for a four-pack pouch.
0:38.8	And in our mind, the goal was never to create a product that outpriced our customer.
0:44.9	It's to create the future of ice cream for everyone.
0:53.4	This episode is brought to you by the great folks at Refursion.
0:57.3	Refersion manages, tracks, and grows your affiliate marketing program allowing you to stay
1:02.4	focused on building your brand. With Refersion, you can recruit an infinite number of
1:07.6	affiliates and influencers and analyze data to best optimize your marketing strategy.
1:13.4	As an exclusive to my listeners, Refersion will knock off 18% of the cost of your annual
1:19.6	subscription plan. So head to Refursion.com forward slash CF for a 14-day free trial and experience advanced affiliate marketing made simple.
1:31.6	Again, that's refursion.com forward slash CF for a 14 day free trial.
1:40.2	Hey, everyone. This is Ramon Bella, and this is another amazing episode of the story of a brand.
1:45.1	Today, we've got an amazing entrepreneur and brand, really fascinating stuff at this time,
1:50.9	something you don't really see very often, but I'm so happy for him to be on the show.
1:56.9	We've got David Greenfeld, who is a co-founder and CEO of Dream Pops.
2:02.1	How's it going?
	...

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