Dream Pops - The Willy Wonka of Plant-based Desserts

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 January 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this amazing feature, DavDavid Greenfeld, CEO & Co-Founder of Dream Pops, continues the story of what he calls a "permissible indulgence".

But his story is more than that. It's a case study of an entrepreneur waging war in an industry where experts constantly told him what he wanted to do was impossible. It's also about a mission to bring clean ingredient products into every home in America. After you listen to this inspiring episode you get a distinct feeling that he could actually do it because as he says "anything is popsicle".

In Part 2 of this feature, David discusses Why he wants to be the Willy Wonka of Vegan and Plant-based desserts, What's it like to be a disruptor, How people thought he was crazy for leaving his Investment Banking job to sell popsicles, Why entrepreneurs are always battling between delusion and vision, Why the market will never lie to you, Why it's better to be scrappy in the beginning then bet big, and Why you should stay true to your vision and be flexible at the same time, and much, much more.

Join us while Ramon Vela interviews David in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Dream Pops visit: https://dreampops.com/

Visit our advertiser: : refersion.com/cf
Visit our Sponsor: https://www.retentionscience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	Yep, so the perfect two words to describe this is permissible indulgence.
0:26.8	So that's how I, that's our angle.
0:30.0	You know, we are a frozen snacking company.
0:33.9	We want to be the Willy Wonka of vegan and plant-based desserts.
0:37.7	And so I think that people want indulgence.
0:40.6	We do deliver on taste, but they want wellness as well.
0:47.9	This episode is brought to you by the great folks at Refersion.
0:51.8	Refersion manages, tracks, and grows your affiliate marketing program
0:55.7	allowing you to stay focused on building your brand. With Refersion, you can recruit an infinite
1:01.6	number of affiliates and influencers and analyze data to best optimize your marketing strategy.
1:07.8	As an exclusive to my listeners, Refersion will knock off 18% of the cost of your
1:13.6	annual subscription plan. So head to Refersion.com forward slash CF for a 14-day free trial and
1:22.2	experience advanced affiliate marketing made simple. Again, that's refursion.com forward slash CF for a 14-day free trial.
1:34.8	This Dream pops is a product that we want to be in every, you know, we want to create a brand for
1:39.5	all of America. That's, you know, demonstrated by our price point. Typically, a Dream Pop can be,
1:45.7	it retails between $4.99 to $6.99, but for four units, for a four-pack pouch. And in our mind,
1:53.0	the goal was never to create a product that, you know, outpriced our customer. It's to create,
1:58.8	you know, the future of ice cream for everyone. And so
2:03.2	very thoughtful on, you know, price sensitivity and creating a product that can live in every
	...

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