Dr. Jamal Bryant and the Target Boycott
Social Proof Podcast
Social Proof Network
4.9 • 2K Ratings
🗓️ 12 February 2026
⏱️ 87 minutes
🧾️ Download transcript
Summary
The internet laughed. The boycott was real.
When Druski’s mega church skit went viral, millions joked about the culture of Black mega churches. But at the same time, Pastor Jamal Bryant was mobilizing thousands in a nationwide boycott of Target over DEI rollbacks.
So which is it?
Is the Black Church a punchline… or one of the most powerful institutions in America?
In this conversation, we break down:
• The Target boycott and its real economic impact
• Whether corporate America still responds to organized faith communities
• Why mega churches get mocked — and whether it’s deserved
• The tension between influence, accountability, and public perception
• What role the Black Church plays in culture, politics, and economic power in 2026
This isn’t just about religion.
It’s about money. Influence. Culture. And who actually moves the needle.
Watch the full episode and decide for yourself:
Mocked… or powerful?
Drop your thoughts in the comments.
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Transcript
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| 0:00.0 | New Birth Missionary Baptist Church Pastor Jamal Bryant, who led a national boycott against Target. |
| 0:06.0 | Target is the only Fortune 500 company that got a hood nickname, Targe. |
| 0:13.0 | Target admitted that their sales were down almost 4% last quarter. |
| 0:24.2 | And they specifically admitted that it was due in part to your boycott. |
| 0:27.4 | Target's betrayal we took personal. |
| 0:34.1 | This was the most significant boycott of black people since the Montgomery bus boycott 70 years ago. |
| 0:37.8 | I would love to hear your thoughts on that Drusky skit. Somebody in the congregation asked why I'm wearing Christian Dior and Christian |
| 0:41.4 | Lupitans. Because I'm a Christian and I walk in the blood of Jesus. |
| 0:47.3 | Give them some praise. Black people are the only people in the world who have no |
| 0:52.9 | reverence for their own faith. |
| 0:54.3 | 21 nations in Africa have now been marked that they will not get passports. |
| 1:01.8 | Black people made Nike's court. |
| 1:04.5 | I can't tell you a black tennis shoe company that does 10 million, which is less than what Jordan personally does a |
| 1:13.6 | month. |
| 1:16.1 | Welcome to the social group podcast, man. |
| 1:18.0 | We find dope people that do dope stuff and today is no different. |
| 1:21.6 | This man has taken down a billion dollar corporation. |
| 1:25.9 | Man, I'm trying every day. |
| 1:28.2 | Every day I'm trying. Talk to Jamal Bryant. What's up, brother? How are you? Man, I'm glad. This is a long time coming. Too long. We probably need to do it more often. Yeah, but you got to come across the street. You got to come over the mind. Come on. I can't just come over all the your house. You got to come to see your neighbor. |
| 1:44.6 | I can't wait, man. |
| 1:46.1 | No, for sure. |
| 1:47.0 | How are you, man? |
... |
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