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Success Story with Scott D. Clary

Dr. Benjamin Hardy - Scaling.com Founder | The Truth About 10X Goals

Success Story with Scott D. Clary

Success Story Media

How To, Education, Self-improvement, Business

4.6326 Ratings

🗓️ 4 September 2025

⏱️ 62 minutes

🧾️ Download transcript

Summary

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com   ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory Dr. Benjamin Hardy is an organizational psychologist and best-selling author whose books—including Willpower Doesn’t Work, Personality Isn’t Permanent, and 10x Is Easier Than 2x—have sold over 1 million copies and been translated into 25+ languages. His work on identity, leadership, and exponential growth has been read by more than 100 million people worldwide and featured in Harvard Business Review, Forbes, and Inc. Hardy is recognized as one of today’s most influential voices on personal transformation and future-driven success.   ➡️ Show Links https://www.instagram.com/drbenjaminhardy/  https://www.youtube.com/@dr.benjaminhardy  https://x.com/drbenjaminhardy/    ➡️ Podcast Sponsors Hubspot - https://hubspot.com/   ShipStation - https://www.shipstation.com/ (Code: SuccessStory) Inbound - https://www.inbound.com/register  NetSuite — https://netsuite.com/scottclary/  Indeed - https://indeed.com/clary   ➡️ Talking Points 00:00 – Intro 01:31 – Why Some Companies 10x, Others Don’t 02:54 – The First Question Entrepreneurs Must Ask 05:00 – Playing to Stay vs Playing to Win 07:59 – Psychology Lessons That Built a Business 10:36 – The Science of Scaling 13:20 – Are Extreme Goals Worth It? 17:20 – Sponsor Break 20:07 – How to Truly Believe in Big Goals 27:19 – The 80/20 Rule for 10x Growth 31:18 – Cutting Out What Holds You Back 34:55 – Sponsor Break 37:49 – Why Psychology Always Shapes Strategy 39:18 – Frameworks for Adopting New Ideas 49:39 – Signs It’s Time to Shake Up Your Life 53:20 – How Fear Blocks 10x Growth 58:02 – The One Lesson for His Kids

Transcript

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0:00.0

Success story is a Square partner. Now, your favorite neighborhood spots run on Square.

0:05.6

You know, I was just at Panther Coffee here in Miami last week and beyond the incredible

0:09.2

gratato. What struck me was watching them seamlessly handle the morning rush. The barista mentioned

0:14.6

they've been using Square to manage everything from inventory to building their loyal customer base.

0:18.8

It's so much more than just that little white card

0:22.0

reader that we all recognize. Square knows that local businesses can be big businesses. And as

0:27.1

things get more complex, Square meets you at every opportunity. So whether or not you're expanding

0:32.0

to new locations, building a loyal following, even covering cash flow gaps, Squares powering all the behind-the-scenes stuff that matters.

0:39.7

They knock out today's to-dos and they unlock tomorrow's what-ifs.

0:43.7

If you're ready to see how Square can transform your business,

0:46.8

go to square.com slash go slash success to learn more.

0:52.5

That's square.com slash go slash success. Square. Meet you there.

0:58.5

Psychologically, the future is a tool to shape and direct to the present. One of the problems

1:02.2

that most entrepreneurs have is that they're actually pursuing their own goals. They don't

1:05.1

understand that everything that they do is driven by their goals. Most entrepreneurs, they don't go

1:09.2

10x. They don't have the actual goal to go 10x. He's not just a psychologist. He's one of the most influential thinkers on the planet today. Dr. Benjamin Hardy has written bestsellers that redefine how we see the future. Books like Willpower Doesn't work and Be Your Future Self Now. His work has been read by millions. His ideas featured in Harvard Business Review, Forbes, and CNBC.

1:27.9

Your future is what shapes your present, and that also includes your view of God, obviously the afterlife, things like that. Those things shape who you are now. Say a company's doing one million in revenue. Say they have a goal of getting to 10 million, and they want to do it in 10 years. I would tell them you're never going to hit that goal because you've put it 10 years away, which means you're not dealing with it today.

1:24.7

Behind the titles and accolades is a deeper mission

1:27.2

to help people break free from limitation,

1:47.6

rewrite their identities, and step fully into the lives they were meant to live.

1:50.7

This isn't just about self-improvement. It's about transformation. This is Dr. Benjamin Hardy.

1:55.8

Understanding your goals, aligning your relationships with your goals. If you have two

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