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The Game with Alex Hormozi

Downsell Your Upsell | Ep 378

The Game with Alex Hormozi

Alex Hormozi

How To, Entrepreneurship, Business, Education

4.94.8K Ratings

🗓️ 29 March 2022

⏱️ 7 minutes

🧾️ Download transcript

Summary

Give people more…for less! Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:35) - People want outcomes, not memberships. Sell continuity.

(2:59) - Cash flow matters more. Give more for less.

(4:31) - Higher prospect quality equals higher product quality.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys, real quick. So Layland, I are definitely working on our social media presence.

0:03.0

If you guys haven't noticed and we're just breaking now into linked in.

0:06.2

All right, it's not as bad as I thought. It's actually been pretty awesome so far and you guys

0:09.8

have been really cool in there and people are sharing our stuff a lot. So if we aren't connected,

0:13.3

on LinkedIn, it go ahead and let's connect and let's rock and roll.

0:17.0

Downsell your upsell and that's because you know our current companies make just under a hundred

0:20.8

million dollars a year. Welcome to the game where we talk about how to get more customers,

0:26.7

how to make more customers, how to keep them longer and the many failures and lessons we have

0:30.3

learned along the way. I hope you enjoy and subscribe.

0:34.5

In this video, I'm going to show you how we structure our off-road.

0:38.3

To ascend customers. All right, so if you're in a service business, you're at a brick-and-mortar

0:41.8

business, you're an online business, any type of business that's a service or coaching or whatever.

0:45.3

Of any kind where you actually have to do something and provides a service to a customer

0:48.8

and you ultimately want to get that person to come back again and again,

0:51.3

then you're going to want to listen to this video. All right, and so one of the things that I've

0:55.6

been touted as you know, has been mine is downsell your upsell and that's because you know our

1:00.1

current companies make just under a hundred million dollars a year. We've done, I'll just,

1:04.1

I'll leave it at that. I have absolutely nothing to sell you and the reason I make this channel

1:07.3

is because lots of people are broken, I don't want you to be one of them. So if you're an entrepreneur

1:11.1

right now and you sell a service of some kind, it is standard and normal and to be expected that

1:17.2

you would just have a recurring fee of some sort and you sign people up and they go right into that fee.

1:22.0

Here's why you're making a mistake and this is why I've never done that model because I think

...

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