Branding vs Direct Response | Ep 377

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.9 • 4.8K Ratings

🗓️ 24 March 2022

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:37) - Difference between Branding vs Direct Response: impact on business failure

(3:19) - Branding: maximizing value through shared stories, not immediate action

(6:16) - Rare massive "Direct Response" company: aggressive vs. time-taking branding

(9:32) - Give words that describe your brand, align with perception

(13:43) - Young direct response space lacks advice from older generation

(15:48) - Goodwill compounds faster than revenue, creates trust and value

Follow Alex Hormozi’s Socials:

Transcript

Click on a timestamp to play from that location

0:00.0	Hey guys, love that you're listening to the podcast. If you ever want to have the video version
0:04.8	of this, which usually has more effects, more visuals, more graphs, you know, drawn out stuff,
0:09.2	sometimes it can help hit the brain centers in different ways. You can check on my YouTube channel.
0:13.3	It's absolutely free. Go check that out if that's what you are into. And if not, keep enjoying the show.
0:18.4	But the longer you delay the ask, the bigger the ask can be.
0:25.6	Welcome to the game where we talk about how to get more customers, how to make more
0:28.4	customers, how to keep them longer and the many failures and lessons we have learned along the way.
0:32.3	I hope you enjoy and subscribe. In this video, I want to break down the difference between
0:37.5	branding and direct response marketing and why not deeply understanding the differences,
0:41.8	costing you millions and millions of dollars in ultimately the amount of money that you probably
0:45.2	want to make. And if you don't know who I am, my name is Alex Mosey, I own acquisition.com.
0:49.1	It's a portfolio of companies that is about $85 million a year in revenue and I have nothing to
0:54.2	sell you. I make these videos because I was once broke and I've learned a lot of lessons
0:58.9	along the way and I don't want the pain that I experienced to be in vain. That's why I make these.
1:03.2	So that being said, branding versus direct response. I think this is one of the more interesting
1:08.4	topics that I have dove into over the last year or so. And it's come from a variety of different
1:16.4	conversations I've had with top marketers. In this morning, I had a conversation with Dean
1:20.3	Grassy O.C. who is a phenomenal world class marketer and we talked for like an hour this morning
1:26.0	just about this concept of the difference between branding and direct response. And I thought
1:30.1	I would share some of the lessons or discussion points that we had with you so that you can hopefully
1:34.0	benefit. And so the first point is that you may have heard this in my book, kind of really
1:39.2	a lot of offers, but the longer you delay the ask, the bigger the ask can be. So for example,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.