4.8 • 659 Ratings
🗓️ 20 December 2024
⏱️ 33 minutes
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0:00.0 | The HP AIPC breaks language barriers instantly by translating up to 44 languages in real time, |
0:08.0 | powered by the Intel Core Ultra processor. With the right tools, work doesn't have to feel like work. |
0:13.7 | Learn more at HP.com slash AIPC. |
0:31.6 | Did you know that small and medium businesses make up 98% of the global economy, but most B2B marketers still treat them as a one-size-fits-all? |
0:40.9 | LinkedIn's Meet the SMB report reveals why that's a missed opportunity and how you can reach these fast-moving decision makers effectively. Learn more at LinkedIn.com backslash meet-the-smB. |
0:48.5 | Services while it's out on the ocean, |
0:50.2 | these changes will make that happen much less. |
0:53.0 | And that's something people can understand. |
0:54.7 | They say, ah, greater connectivity means that the services will be more effective, that our users |
0:59.0 | will complain to us less when they get into port. |
1:01.3 | Ah, now that's something that I can sell. |
1:03.2 | The engineers may need a bunch of help in understanding what those business contexts are. |
1:07.6 | And one of the things unfortunate that we tend to do, I was just talking to a big global |
1:11.5 | charity about this, other people who don't want to bother learning our language and who say, |
1:16.4 | look, I just want my outlets, come and say, please do X and tell me when X is done and don't bother |
1:21.2 | me. And that's the worst thing you can do. Much better to say, here's why I want X, |
1:25.8 | here's how it's going to benefit the business. Here's how it's going to benefit the business. |
1:30.1 | Here's what it's going to mean to the bottom line. It's going to reduce cost, increase revenue, something like that. And how could you help me solve that problem? Here's one way I know, |
1:35.2 | but I'd love to hear another way. Again, you're inviting that falsification. You're being humble, |
1:40.0 | as you were saying, and that's making sure that you are open to other solutions and you're getting |
1:45.0 | a business description of the value of whatever the engineers tell you. |
1:49.9 | Hey, I'm Kwame Christian, and you are about to step into the world of Negotiate Anything, |
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