Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Milman from Design Obser.

This is Design Matters with Debbie Milman from design observer.com.

This is the 10th anniversary of the podcast,

10 years of designers and other creative types talking about what they do, how they got to be who they are, and what they're thinking about.

On this podcast, Debbie Milman talks with Doug Powell about how designers can use their skills beyond the traditional confines of the profession.

Be the best designer you can find lots of new places and

organizations and ways to do design.

Here's Debbie Melman. If you've been around the design profession for a

while, you'll know that design isn't what it used to be. Designers are working in

capacities that would have been unimaginable 30 years ago.

They're working for social change, they're starting businesses,

and they've reshaped the way business itself is done.

Duck Powell has written about this phenomenon, and he exemplifies it as well.

Currently, he's the design principle at IBM.

He joins me now to talk about some of the many things he did before he got there.

Doug Powell, welcome to Design Matters.

Thank you, Debbie. It's great to be here. Thanks for the invitation.

Absolutely. I understand that you believe that Spongebob SquarePants is the rare cartoon that is totally mesmerizing for very young kids but is also absolutely

hysterical for adults and I'm curious as to why you feel that way.

It hits the sweet spot. It is absolutely a miraculous feet. Yeah, I love

...