Dot Com Dreams to Exit Realities with Matt Frary

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 25 March 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on The Exit: Matt Frary got his start in online business during the dot com era. After graduating from business school and being unable to find a job, he went on an entrepreneurial journey that would have him building and selling five different online businesses. One thing he learned about himself was how he knew when it was time to sell. In his case, he loved the building and scaling phase but knew he was no longer the best person for his business once he grew it to the operational phase. He explains the difference between building a lifestyle business vs. a business you plan to exit. For those planning to exit, he emphasizes the importance of building businesses with a strong foundation, scalable solutions, and operating as if the company will be a large business in the future. He also discusses life after exiting, and making sure that, whether business or personal, you always have another “mountain to climb”. Matt Frary is a successful startup entrepreneur with over 15 years of experience, and he has built and sold five different startups in the fields of affiliate marketing, performance marketing, digital marketing, and ecommerce consulting. Currently, Matt is the founder and managing member of Chief of Chaos Holdings, LLC, a company that focuses on management consulting, commercial real estate, angel investment, and startup mentorship. Matt is also the founder and CEO of Elite Media Partners, a performance marketing agency that specializes in growth marketing for B2B SaaS companies. He is also the vice president of brand strategy at The Academy of Pop, a revolutionary platform for artists and creators to learn and entertain in a web 3.0 environment. LinkedIn: https://www.linkedin.com/in/chiefofchaos/ Website: https://chiefofchaos.com/ Website: https://partneragency.io/ For a Free Flippa Business Valuation: https://flippa.com/exit -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Hello and welcome to the exit presented by Flip Up the number one platform to buy and sell online businesses
0:05.9	Flipa manages over a billion in deal value annually and combines expert buy and sell side advisory with its market
0:13.0	leading valuation tool, deal room, off market offering,
0:16.3	market insights, an AI-based deal by deal matching engine.
0:20.7	Now for the exit.
0:22.0	The exit is a 30 minute podcast featuring awesome
0:24.4	entrepreneurs who have been there and they have done it. The exit talks to
0:27.6	operators who have bought and sold businesses of all different sizes. You learn
0:31.5	how they did it, why they did it and get
0:33.8	exposure to the world of exits it's a world occupied by a small few but
0:38.2	accessible to many on this episode of the exit I sit down with Matt Frery
0:42.4	he's an awesome entrepreneur who
0:44.3	walks through his entire trajectory to exiting during COVID. And this is such a cool
0:50.6	story because not only did he start with a company called ROI Rocket that was kind of
0:56.7	of building out affiliate programs for different organizations, but now he's moved into effectively still helping awesome companies in the
1:06.2	consumer space on their growth. So it's like a career long of just awesome growth efforts towards helping founders and he talks through exiting after doing 10 years with his business and it was a really fun part halfway through you're definitely going to want to
1:23.8	listen through the entire conversation here but he talks about how they ran a
1:28.4	simulation when he was talking to the company that helped him go through the exit.
1:34.4	And I really like this concept of having a simulation where it was almost like flashcards
1:40.6	through all the different scenarios and what happens if you're out for drinks
1:44.2	with your potential acquiring company and you have one too many drinks and it's just
1:48.2	so cool I'd never heard of that before so if you guys have not listened to any of the previous episodes of the
	...

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