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Why Is This Happening? The Chris Hayes Podcast

Donate Now with Michael Whitney

Why Is This Happening? The Chris Hayes Podcast

MS NOW, Chris Hayes

Msnbc, The Chris Hayes Podcast, Government, Politics, Chris Hayes, Why Is This Happening?, Withpod, Versant, Ms Now, News, Society & Culture, Versant Media

4.69.1K Ratings

🗓️ 3 November 2020

⏱️ 50 minutes

🧾️ Download transcript

Summary

What is the deal with all those fundraising emails? The ones with increasingly dramatic subject lines and maybe a dash of emotional manipulation – they’re everywhere, but do they work? There’s a science to the fundraising email, a lot of data, research, and trial and error. It’s something Michael Whitney’s spent a lot of time thinking about, first in ‘03 on the Howard Dean campaign, and most recently on both the ‘16 and ‘20 Sanders campaigns where he worked as digital fundraising manager. Online fundraising is a massive source of Democratic funds and this year it has exploded, with campaigns taking in record breaking sums. So what are the strategies at play? Whitney breaks down the power of small dollar fundraising, what works and what doesn’t, and when campaigns go too far. Plus, hear Chris describe his campaign stress dreams for some #relatablecontent. Follow Michael Whitney on Twitter

Transcript

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0:00.0

It's not just about the money that you give, but by becoming a donor and you having the

0:08.0

identity of becoming a donor to this campaign or to this organization, you feel a closer

0:13.3

connection and you become more invested in the outcome.

0:17.5

And so it becomes not just the idea of making a transaction, but about creating an identity

0:24.7

for yourself that fits within the campaign or the organization.

0:31.7

Hello and welcome to Wise is Happening with me, your host, Chris Ais.

0:38.7

Hey there, it's in my time, which is different than your time because there's a lag between

0:46.6

recording and listening.

0:47.6

It is the Thursday before the election, but when this is hitting your earholes, it's

0:52.0

probably election day, Tuesday when this podcast comes out or the day after or the day

0:56.2

after that, if you're a slacker and you don't just like guzzle down the delicious nutrient

1:02.0

shake that is with pod as soon as it comes out.

1:04.1

But I'm in the before times, I'm in the before the election times where I have been running

1:10.2

through every iteration and genre of stress stream that I have.

1:13.9

Last night I was in jail.

1:15.9

I've definitely rocked the in traffic and late to my own show, Stress Tream, which is

1:22.5

a real recurring one for me that usually ends with me with a collared shirt that's too

1:26.9

small that I can't get my head out of and I struggle with so that I like miss my cue

1:31.8

to be on air.

1:32.8

I've had the end of college semester one.

1:37.5

I've been doing some super sweet like teeth grinding going on where you wake up with like

1:42.8

jaw pain and neck pain and kind of like pulsing feelings all along your jawline.

...

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