Hey there and welcome back to another episode of the Art of Online Business podcast.

And you know, September launch season is coming up and that's super busy season for ads managers like me.

Each season, I see two scenarios unfold for online course creators that I serve.

One is high stress and with lower profits than they could

have had and the other is with lower stress and higher profits. I got an analogy for you and we all

know this one. Let's say you're in Michigan and it's in the depths of the winter and you have a nice car that you believe is worth taking care of.

Would you go out to your garage and start up that engine and then go driving two minutes later?

The nicer the car is, the bigger than no, never, right? Everybody's saying, don't ruin your engine like that.

So we know that you got to start an engine and let it warm up for a bit, right? Otherwise, it's not going to perform as best as it could for you.

You're not going to be able to eke out that performance. And you could do damage to your car's engine.

Well, it's just exactly the same like that for your Facebook ads.

And I see this unfortunate scenario unfold, and so in this episode I'm going to explain

to you the three reasons you don't want to wait until the last minute before a launch to start

running Facebook ads and I'll tell you what happened back in March. I got an email. I get

these emails often, but I got an email from a potential client saying they had a launch coming

up in April.

This email came in on March 19th,

and they said they wanted help with their launch ads and asked if I could support.

And so I responded to their email

with some concerns that I had,

expressing my willingness, but also some reservations.

Primarily that, yes, there were only two weeks between

...