Don't succumb to the Big Ben problem
Before Breakfast
iHeartPodcasts
4.5 • 1.5K Ratings
🗓️ 13 November 2020
⏱️ 4 minutes
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| 0:00.0 | Welcome to Before Breakfast, a production of I Heart Radio. |
| 0:07.0 | Good morning. |
| 0:10.0 | This is Laura. |
| 0:12.0 | Welcome to the Before Breakfast Podcast. |
| 0:15.0 | Today's tip is to seize opportunities for special experiences |
| 0:20.0 | rather than skipping them, |
| 0:22.0 | just because they're available anytime. |
| 0:25.0 | Like several episodes this week, today's tip comes from Elizabeth Dunn and Michael Norton's book, |
| 0:31.0 | Happy Money, The Science of Happier Spending. |
| 0:35.0 | Dunn and Norton describe a study finding that people who had lived at London for an entire |
| 0:39.4 | year reported having visited fewer landmarks than visitors who had been there two weeks. |
| 0:46.0 | If you're on vacation in London for two weeks, Big Ben is a must see. |
| 0:51.0 | But if you live in London, well you can visit the iconic clock tower at |
| 0:56.7 | any time, which ends up meaning never. Don and Norton coined the term the Big Ben problem to describe this tendency to miss out on treats that are |
| 1:08.1 | available anytime, even though we'd seize opportunities with a limited time frame. |
| 1:14.0 | I'm sure we can all identify the big bins in our own lives. |
| 1:18.0 | For instance, the local attractions in our |
| 1:25.0 | attractions in our hometown that every tourist visits, but that we haven't seen, or the natural wonders in our area that we don't even notice. |
| 1:29.0 | This is a shame because, well, people spend lots of time and money visiting these things. |
| 1:34.4 | Time and money that you personally don't have to spend. |
| 1:39.4 | Let 2021 be the year that you resolve that you will not succumb to the Big Ben problem. |
| 1:46.6 | You probably already know the big attractions in your area, but if not do a quick search. |
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