Hey there, this is gonna be a chat, like over matcha tea, if you and me met at a business retreat and you were like, Quayjo.

I've been listening to the podcast that I was thinking about asking you about starting Facebook and Instagram ads.

And I would ask you some questions, but most importantly, if you share anything in common with the two people that I'm going to share about,

then you probably should not start Facebook and Instagram ads.

Not, not never, just not right now.

And so recently two folks have DM'd me on Instagram.

It's Q-U-A-Y-O.

And if you want to DM me and ask too, but they both were interested in running Facebook and Instagram ads.

One has a offer and she wanted to build her email list and at the same time test this new offer.

And if you're in this situation where you have a new offer and it's

maybe sold some or not at all you're launching it from scratch for example you are

working with like a curriculum designer and you're creating a new offer and it's going to launch soon and you want to use Facebook and Instagram ads to first

build your email list for the next two or three months and then launch your offer first time ever in a launch like a webinar.

I would say, hmm, probably not a good time to run Facebook

and Instagram ads. And here's why, here's why. Building your email list with Facebook and

Instagram ads is great in and of itself. If you already have a proven funnel, let's just say

a way of taking somebody down the journey from being a lead to actually being your customer and getting or a client and getting great results from the program that you offer.

But just building your email list because you hope or actually have concrete plans in place to launch a course is not a good bet.

Because while you may get great people onto your email list, I don't doubt that with

Facebook and Instagram ads.

But what I do doubt is before the thing, the program, the coaching offer, the course has sold, there is a lot of messaging between here and way over there when that course is going to sell.

That needs to be tweaked and adjusted. And would I wager your hard-earned money on getting leads now for a launch that's going to happen with a program

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