Don't Keep Starting From Scratch | Ep 539

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 18 May 2023

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

(This episode is a re-run. Original airdate was September 7, 2021)

Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:09) - Rethink growth as developing character traits to persist.

(4:32) - Match market, create new ends, and understand constraints.

(8:57) - Adding constraints makes goals more interesting, learn to sacrifice.

(10:45) - Saw success when learned to sacrifice.

(12:25) - Learn to sacrifice first to learn how not to later.

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Transcript

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0:00.0	Real quick guys, if you can think about how you found this podcast, somebody probably
0:03.8	tweeted it, told you about it, shared it on Instagram, or something like that.
0:07.5	The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,
0:12.2	I don't sell anything. My only ask is that you continue to pay it forward, do you ever show
0:16.2	you or however you found out about this podcast that you do the exact same thing. So if it was a review,
0:21.0	if it was a post, if you do that, it would mean the world to me and you'll throw some good comment
0:24.3	out there for another entrepreneur. I think that in order for us to walk the middle path in
0:27.5	life, we have to achieve mastery over the thing before we can truly master it and give it away.
0:32.2	And that's how we can eliminate the diet for the thing because we truly know what it's like to
0:35.6	have it. And then that means we can truly know why we don't need it.
0:58.4	It was for all my friends who were doing, you know, $1 million, $3 million, $5 million a year,
1:02.7	and who come to me and are always like, man, I want to challenge this is so boring. I want to do
1:09.0	something new and exciting. And so let me tell you a story about my neighbor. And so my neighbor had a
1:14.5	trash business, alright, trash collection business about as boring as it gets. And he sold his business
1:19.6	a few years back for a lot of money. I'll just put it that way. And I was walking one day and he
1:25.5	was like watering his lawn. And I was like, hey, man, you know, what's going on? And he said, I just
1:30.8	got out of my non-compete. And I was like, oh, that's awesome. So, you know, what are you planning on
1:33.7	doing? He was like, well, I plan on doing the exact same thing again. And I was like, wait, what do
1:38.8	you mean? He was like, well, I plan on starting another trash business and selling it right back to
1:43.6	the guys who bought my last one. And I was like, what? And like, he could tell that I was kind of
1:48.6	confused by this. And he was like, he's like, why would I learn something new? He's like, I already
1:52.6	know everything about the trash business. He's like, I'll just do it again. And I, and it just
	...

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