Why Brand is the Biggest Risk in Investing (on Don’t Be Sour) Pt. 1 - Feb. ‘23 | Ep 540

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 20 May 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

"Strategic buyers tend to buy businesses for more than financial buyers do." Today, join Alex (@AlexHormozi) as he guests on Don’t Be Sour to talk about his background in building and investing in businesses, the importance of understanding a company's value, the risks associated with investing in a brand, and the variables that go into valuing a business. He also emphasizes the need for multiple sources of acquisition and unique mechanisms to give competitive advantages. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Don't Be Sour's YouTube Channel!

Timestamps:

(6:07) - Acquisition.com and minority investments

(17:36) - Raising money in business

(24:10) - Acquisition and building a personal brand

(30:24) - Content creation and online fame

(39:13) - The issues with alternative education

(45:03) - The value of accountability in business

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Transcript

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0:00.0	I like trying to solve the problem rather than saying,
0:02.7	cool, that's the equation.
0:03.9	I have a fundamental belief about the world that, like,
0:06.2	if you ask the right questions, you can solve the problem.
0:07.9	And I just believe that if we're creative enough,
0:09.7	we can figure out a way to make it grow profitably.
0:14.8	Welcome to the game where we talk about how to get more customers,
0:17.1	how to make more per customer, and how to keep them longer.
0:19.1	And the many failures and lessons we have learned along the way.
0:21.5	I hope you enjoy and subscribe.
0:25.1	We're here with the man with the greatest beard on the internet
0:28.6	who might enjoy talking about Chipotle even more than I do.
0:32.0	Mr. Alex Hermosi.
0:33.8	Thank you for having me.
0:34.6	How are you doing, man?
0:35.6	I'm am to be here.
0:36.7	I'm actually pretty, I feel like you're just slightly disappointed.
0:40.3	You thought I owned a bunch of companies.
0:42.4	You're not the first person,
0:43.9	because in my bio, it just links them down below.
0:46.4	So people are like, damn, you own movement and ghost.
0:48.9	That's what I said.
	...

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