pay top of market. I pay above market for some roles. Why? Because I can. I don't want to lose people.

And so if you can, there's no reason that you shouldn't.

How do you create an unshakable business? I cross $100 million in net worth by the age of 28.

Now I'm growing acquisition.com into a billion dollar portfolio. In this podcast,

I share the lessons I've learned in scaling big businesses and helping our portfolio companies do the same.

Buckle up and let's build. What is up? Today, I'm talking about something really top of mind,

and it's something that a lot of people have been asked me about recently, that is the rising cost of labor. And the reason that that's so

top of mind for me is actually, you know, at Acquisition.com, one of the biggest things that we do with

the companies that we bring on is we help them find talent. And so we assess their talent.

We figure out, you know, what it needs to look like in the next year, two, three years, and then we help them fill the slots that they have opened. And the thing that I've realized is I find it

funny because, you know, you look at like things like the cost of inflation and the cost of

consumer goods and all those things that are increasing. I feel like what's not talked about

is actually the cost of labor. And the reason that I talk about that is because I and myself myself and someone who has started four businesses in the last six and a half years. The first business I

started when I was hiring for somebody, the role specifically that I was hiring for was about

$40,000 per year. That same role now I'm helping these companies hire for. It's not competitive

at all at $40,000 per year. It's competitive at maybe $60. And so I was like, this is mind-blowing

and it's frustrating because you know, you see the profits

margins going down, you see the cost of labor going up, but it's understandable because the

cost of goods are going up. And so what I want to talk about is really what the fuck is going

on? And what should you actually do about it? It's really like, what is going on? What does

this mean for you, your business, and your employees? And so what is going on right now? Well, inflation is at its highest in 40 years.

Okay, we can all say that. It's apparently at 7.5%. I would argue that it's higher than 755%. But that is what's

...