Welcome back to another episode of the Art of Online Business.

And in this episode, I'm going to let you peek behind the scenes at an important part of a sales page that you should absolutely include.

And now why am I making this?

It's because, one, I redid my sales page for the lead gen G code, my Facebook ads course that teaches course creators how to cut their lead

costs in half and grow their email list. And number two, because in the past couple of weeks,

I've had two one-on-one coaching clients who I help with ads. And as part of that service,

we look at their funnel to see what parts in their funnel, you know, have or can be tweaked to get like the highest ROI.

And we were looking at their sales pages and I noticed this common mistake, which is that,

now it could be a guy thing because I used to do this too, but it's that their sales page was just logic, logic, logic.

And when I say logic, it's, it lacked emotion. It just had the, ah, this is the course, and this is the modules that it includes, and it will do this for you.

If you're looking on YouTube at my new sales page now,

you'll notice that I'm looking at what's included?

1, 2, 3, 4, and then 4 bonuses.

1, 2, 3, 4.

And the issue here is that we, when we buy stuff,

make decisions based off emotions

and then we justify with logic.

We don't start with the rational.

We start with the irrational, our feelings.

So there's a logic portion of a sales page

and then there's the, I'll call it the emotional portion of a sales page.

And what do I mean by emotional? I just mean that it's usually the top of the sales page, if we're talking about sales page structure.

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