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The Art of Online Business

Don't Boost Instagram Posts. Do This Instead.

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 10 May 2024

⏱️ 15 minutes

🧾️ Download transcript

Summary

iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that you can do inside of Facebook Ad Manager. (You're going to want to watch this tutorial on my YouTube channel.) ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo...

Transcript

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0:00.0

So I know you've heard before, do not boost your Instagram posts.

0:04.0

And in this episode, I'm going to show you what you can do inside of Facebook ad manager instead.

0:11.0

But if you are an iPhone user, not boosting your post on Instagram got even worse for you.

0:19.0

This year, 24, back in February in February Facebook or Apple actually is now

0:24.2

charging iPhone users 30% more money when they boost their post this is because

0:31.2

Apple changed the way that they charge Facebook Apple takes a 30% cut of in-app purchases and before boosting a post was not

0:42.5

considered boosting an Instagram post was not considered an in-app purchase but now it is

0:47.7

considered an in-app purchase Apple basically was like Facebook all these folks boosting

0:53.2

posts we're gonna get our cut too and so now

0:56.4

when somebody boosts a post from an iPhone applicant's 30% of that and what does facebook do

1:01.4

facebook passes that charge right on to you friend meaning if you have an iPhone you now pay 30

1:07.2

more are you going to get any more boost for that?

1:11.1

Not at all.

1:12.7

Is boosting your post even good?

1:15.0

No.

1:16.1

And here's why.

1:17.3

Because it's just not that accurate.

1:20.9

As in, you're targeting people.

1:22.5

Frequently, what I've seen is that somebody will boost a post and target like similar

1:27.3

Instagram followers,

1:28.5

which is fine, I guess, if your Instagram account has only your ideal clients, blink, blink,

1:34.6

blink, is what I'm doing right now looking at you?

...

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