Don't Boost Instagram Posts. Do This Instead.
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 10 May 2024
⏱️ 15 minutes
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| 0:00.0 | So I know you've heard before, do not boost your Instagram posts. |
| 0:04.0 | And in this episode, I'm going to show you what you can do inside of Facebook ad manager instead. |
| 0:11.0 | But if you are an iPhone user, not boosting your post on Instagram got even worse for you. |
| 0:19.0 | This year, 24, back in February in February Facebook or Apple actually is now |
| 0:24.2 | charging iPhone users 30% more money when they boost their post this is because |
| 0:31.2 | Apple changed the way that they charge Facebook Apple takes a 30% cut of in-app purchases and before boosting a post was not |
| 0:42.5 | considered boosting an Instagram post was not considered an in-app purchase but now it is |
| 0:47.7 | considered an in-app purchase Apple basically was like Facebook all these folks boosting |
| 0:53.2 | posts we're gonna get our cut too and so now |
| 0:56.4 | when somebody boosts a post from an iPhone applicant's 30% of that and what does facebook do |
| 1:01.4 | facebook passes that charge right on to you friend meaning if you have an iPhone you now pay 30 |
| 1:07.2 | more are you going to get any more boost for that? |
| 1:11.1 | Not at all. |
| 1:12.7 | Is boosting your post even good? |
| 1:15.0 | No. |
| 1:16.1 | And here's why. |
| 1:17.3 | Because it's just not that accurate. |
| 1:20.9 | As in, you're targeting people. |
| 1:22.5 | Frequently, what I've seen is that somebody will boost a post and target like similar |
| 1:27.3 | Instagram followers, |
| 1:28.5 | which is fine, I guess, if your Instagram account has only your ideal clients, blink, blink, |
| 1:34.6 | blink, is what I'm doing right now looking at you? |
... |
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