This is something I hear all the time.

You know, we just can't find people.

We can't get people to stick around.

You just got to pay attention to what you're telling

these people and with the kind of environment,

culture, and vision you have for your company.

Because people don't want to be a part of something

that's stagnant, not going anywhere.

This is the playbook.

It is Jefferson Starship Time.

We got Jefferson Rogers, CEO, podcast host, business coach,

and speaker.

Welcome to the playbook, Jefferson.

Thank you, David.

Thanks for having me, brother.

Well, you know, having you on is so important

because I've been talking a lot about the extra mile.

And, you know, it's deceptive the extra mile

because most people go the extra mile

every once in a while.

And then they justify why they're not

where they want to be saying, yeah,

...