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The Playbook With David Meltzer

How to Scale Your Business

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 24 June 2022

⏱️ 4 minutes

🧾️ Download transcript

Summary

Set the Stage: When we get new interns, I make sure to set the tone by telling them that we do not teach about working in the industry. Instead, we teach four things that are applicable to all aspects of life: gratitude, empathy, accountability, and effective communication. To get everyone aligned, reinforce your company values in all three stages of scaling your business, and use different strategies to instill them. Phase 1: Learning Stage During the learning stage, introduce your values to new members of the team. It is vital that all employees are aligned with the values of your business. Help your team connect to what inspires them, and they are more likely to live by your business’s values. Phase 2: Execution In the execution stage, employees learn to maintain proper balance in achieving the company’s mission. Having a motto or mission to guide employees during this stage is important for success in a values-based business. Think about your overarching goals and what you want to accomplish. How can you make your mission into your story? Phase 3: Partnership (Equity) Once an employee shows commitment to these values, that opens up the door for the partnership/equity phase, where employees are rewarded for their dedication, success, and the revenues they have brought into your business. The partnership stage allows you to reinvest in your most successful (and aligned) employees and also helps to retain these individuals. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

I could have done it myself.

0:01.0

It would have taken less time and I would have done it better made more money, but your

0:04.6

business doesn't grow.

0:07.7

This is the flavor.

0:10.0

You have to shift your perspective at the first stage of scaling a business in an investment

0:14.2

phase.

0:15.2

Right, too many people try to scale a business and still make money.

0:18.4

You're either investing in your business or making money.

0:21.1

If you're scaling a business, you have to have quantified values on how much is going

0:26.0

to cost me to break even.

0:28.1

That's a phase.

0:29.2

So every employee that I have, I try to quantify how long is going to take to that employee, becomes

0:34.0

profitable for me.

0:35.4

My office equipment, I literally put down in a quantitative fashion.

0:40.0

How can I get through this first phase, this investment phase, to bring on bigger,

0:44.5

better, etc.

0:46.5

You go from being a complete micro-manager in control, everything's on your back.

0:51.2

To now, you have to take the next level and give all these young people around you control.

0:58.5

You're spending your time fighting yourself because you're like, oh, I could have done

1:01.9

it myself.

1:02.9

I would have taken less time and I would have done it better, made more money, but your

1:05.9

business doesn't grow if you don't empower others to empower others and go through what

...

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