4.8 • 826 Ratings
🗓️ 17 March 2025
⏱️ 4 minutes
🧾️ Download transcript
Competing in a crowded marketplace is a losing game—true success comes from industry domination. In this powerful episode, Dan Lok reveals the mindset, strategies, and tactics needed to position yourself as the undisputed leader in your field. Learn how to differentiate your brand, create high-value offers, and attract premium clients while eliminating the competition. Whether you're an entrepreneur, business owner, or professional, this episode provides the blueprint to rise above the noise and take control of your market.
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0:00.0 | I was giving a talk yesterday at VBN, |
0:05.0 | and good business network, and one of the concepts I talked about is this, write this down. |
0:22.0 | Dominate, don't compete. |
0:27.9 | Dominate, don't compete. |
0:31.4 | If you are, how many have heard us say, |
0:34.7 | competition is good? |
0:37.2 | That's fucking bullshit. |
0:39.2 | Okay, for who? |
0:41.2 | Do you think Apple competes? |
0:43.6 | You think you dominate? |
0:45.4 | Do you think Starbucks competes, |
0:46.8 | or you think they dominate? |
0:49.0 | So in your sector, you're two choices. |
0:51.9 | Either you dominate the category that you're in, |
0:55.0 | or you would say, well, it's just what I do, it's too broad, |
0:58.0 | and it's too, it's like, I've got so many different competitors too, too wide. |
1:02.0 | Then maybe can you come up with a category or being in a sector, |
1:06.0 | a category that you could dominate and be number one in just that niche. |
1:10.0 | Better to be a big fish in a small pond |
1:12.2 | versus being a fishing in a big ocean. |
1:15.4 | Because if you're not the lead dog, |
1:16.6 | the view is always the same. |
... |
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