Any great physical structure has a power base, pillars that support it.

Great teams have their MVP players.

Great companies have their cornerstone offerings, products they're known for.

Our strategy will be no different.

We are now going to determine what our power base will be, the key components of our game playing.

Confusion is the enemy.

Clarity is our goal.

Let's identify our building blocks.

Let's right now break our strategy down into three core elements, three pillars, if you will.

The first being knowledge, the new information that we're going to acquire in order to further

hone our strategies as we evolve.

The second being power moves.

I'm talking the big actions that we're going to need to take.

You know, the scary actions in order to get us over the top or sometimes even to just create momentum.

And then lastly, machines and systems.

I'm talking about the sequence of actions that we're going to need to take consistently

and systems we're going to need to consistently hone in order to predictably reach our goal.

Most people don't think in this way. Most people have a scattered approach. We want to always make sure to organize our strategy in order to more effectively move

and take massive amounts of action and limited time.

So let's start first with knowledge. You can't possibly expect to reach your goal knowing what you know right now.

We have to build upon our skill sets and for that we need new information.

So I want you to identify right now.

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