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You're listening to Insights at the Edge. You're listening to Insights at the Edge.

Today I speak with Jeff Klein, the Executive Director and Chief Integration Officer,

truly a career title for the 21st century of Conscious Capitalism, Inc. as well as the CEO of

Cause Alliance Marketing and the author of a new Sounds True book, Working for Good, Making a Difference, while making a living.

I spoke with Jeff about many of the tensions that exist in the workplace between our ideals, our heart ideals, and the gritty realities

of business.

Here's Jeff Klein doing well by doing good.

To begin with, Jeff, can you just summarize working for good?

What is the philosophical statement of working for good?

What is it? Working for good. What is it?

Working for good is an approach to work. It's how we work. What I've observed over the last 30 years of working in various organizations that were

intending to do good in the world

that what they were doing,

the product that they were producing, was fabulous, but often the way they were doing it didn't line up.

And my understanding is that how we relate to ourselves and each other in the context of work is as important or more important than what we're actually doing.

And that if our intention is to create a better world, right? Sustainable, people flourishing, then we've got to work in

...