Does new Gillette ad insult men?
The Daily Article
The Denison Forum
4.9 • 576 Ratings
🗓️ 16 January 2019
⏱️ 6 minutes
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Summary
Masculinity is a controversial subject in our postmodern culture. Today's podcast examines the debate and offers a biblical way to become the best we can be. For more news discerned differently, or to receive the Daily Article via email, please visit denisonforum.org.
Transcript
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| 0:00.0 | Does new Gillette ad insult men? |
| 0:03.4 | This is Jim Denison's Daily article for Wednesday, January 16th, 2019. |
| 0:09.0 | 30 years ago, Gillette made famous the tagline, the best a man can get. |
| 0:13.9 | The company launched the slogan at Super Bowl 23 in January 1989, kicking off an $80 million |
| 0:19.4 | campaign in 19 North American and European nations. |
| 0:23.2 | The slogan was translated into 14 languages. |
| 0:26.4 | Procter & Gamble acquired Gillette in 2005 and continued to use its iconic tagline. |
| 0:31.7 | This week, the company released a new ad calling on men to reject bullying and sexism. |
| 0:36.8 | The best demand can be is the theme. |
| 0:39.6 | Reaction has been overwhelmingly negative. The ad currently has more than twice as many |
| 0:43.9 | dislikes as likes. Critics say it insults men and is filled with stereotypes. And as Forbes notes, |
| 0:50.1 | consumers are skeptical of profit-motivated companies telling them how to behave. |
| 0:54.9 | The Gillette ad is just the latest skirmish in a growing battle over masculinity in America. |
| 0:59.8 | The facts are alarming. |
| 1:01.4 | Men commit 90% of homicides in the U.S. and represent 77% of homicide victims. |
| 1:07.2 | More than 73% of those arrested in the U.S. are male. |
| 1:10.1 | Men outnumber women in prison by more than 10 to 1. |
| 1:13.6 | They are 3.5 times more likely than women to die by suicide. |
| 1:17.6 | Male suicides have risen from about 20,000 a year in 1981 to 35,000 in 2016. |
| 1:24.6 | Life expectancy for men is 4.9 years shorter than for women. Men are more likely |
| 1:30.3 | than women to use illicit drugs. In response, the American Psychological Association recently |
| 1:36.1 | released guidelines for the psychological practice with boys and men. The APA's publication |
... |
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