Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 9 July 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the hiring of talent from South Africa, and the potential of marketable athletes to elevate sports leagues. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Perplexity's keyword visibility goes up 86%, Why mainstream media Is dead, and SaaS companies are spending $2.64 to generate $1 of revenue (01:00) Perplexity's keyword visibility goes up 86% (03:04) Why mainstream media is dead (07:32) SaaS companies are spending $2.64 to generate $1 of revenue (20:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	You know what's interesting is this is a tweet by Christy
0:02.0	Christy, the writer.
0:04.0	Yeah, the content writer.
0:05.0	Yeah, so she, so perplexity,
0:08.0	Google's AI overview kind of looks like perplexity,
0:10.0	does it use perplexity?
0:12.0	So we've talked about this a couple months ago,
0:14.5	but perplexity started doing programmatic SEO.
0:16.5	So for the answers that come in,
0:18.8	these are crawlable by search engines, right?
0:20.6	So it says here, most perplexity pages continue to get indexed in Google search
0:24.4	results within 12 to 24 hours. It's also interesting to know that since the
0:28.8	launch of perplexity pages keyword visibility for the company's domain increased by 85%.
0:34.0	According to Semrush data, the number of organic keywords in Google search results for
0:38.8	perplexity's website went from 25,000 to 46,000 between May 30th and June 19th.
0:45.0	In addition, final thing here, the number of times the site appeared in Google
0:48.2	search, SERP features increased by 50%.
0:51.0	SERP features include featured snippets and AI overviews.
0:54.8	So it's interesting because they have AI overviews and then Google's taking some of their
0:58.0	AI overviews to post there.
1:00.6	But I think the look the programmatic SEO is working for perplexity and your
1:06.8	mileage may vary but you know if you have something like like an
	...

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