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Marketing School - Digital Marketing and Online Marketing Tips

AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI Prompts

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 19 May 2025

⏱️ 18 minutes

🧾️ Download transcript

Summary

In this episode #2973, Eric Siu and Neil Patel explore how AI is reshaping marketing, focusing on organizational changes, email strategies, and content creation. They talk about finding the right mix between using AI tools and keeping the human touch. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Marketing Organizations (03:05) AI in Email Marketing and Lead Generation (05:54) Human Element vs. AI in Content Creation (08:52) The Future Workforce and AI Integration (12:09) The Evolution of AI and Its Implications Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

So dude, everyone's been talking about how AI is going to revolutionize marketing.

0:06.4

You and I already agree that it's here to stay.

0:09.0

But I start looking at our organization and I'm curious on your organization as well.

0:15.0

And I've been talked to a lot of other founders and CMOs.

0:18.7

When I talk to people about like, oh, how AI has impact your marketing,

0:23.1

everyone talks about, you know, how it's changed things in a really cool way. And I agree

0:29.5

AI is amazing technology. But when I ask them how it's changed their headcount or their

0:34.1

organizational structure, I almost always hear crickets in which no one's

0:39.2

really changed anything due to AI. I'm not saying that won't be the case a year or two or five

0:45.2

years from now. I'm just saying right now, there's this tendency for everyone to talk about how

0:50.1

AI has changed a lot of things in marketing, but when you ask them how they've changed

0:54.2

our organizational structure, at least related to marketing or how they do marketing, other than

0:59.3

helping with quote unquote efficiencies, very few people have good responses. I believe that.

1:06.9

And the reason I believe that, and maybe this will go into, I think there's a couple of sides

1:11.6

to this.

1:11.9

There's a lot of variables.

1:12.8

But I think especially if you're talking to a big company, it's a big company, CMO, you

1:17.4

don't want to rock the boat too much because the CMO 10 years is the lowest it's ever been, right?

1:21.4

So you don't want to be the one causing problems.

1:23.2

You want stability, especially of a family and stuff, right? So that's one angle of it. The second thing is,

1:28.8

I just had a conversation this week with a couple founders behind the scenes and you talk,

1:32.4

you and I talk to founders all the time. And so I was sitting in a private room. There's like

...

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