4.6 • 1.3K Ratings
🗓️ 19 May 2025
⏱️ 18 minutes
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0:00.0 | So dude, everyone's been talking about how AI is going to revolutionize marketing. |
0:06.4 | You and I already agree that it's here to stay. |
0:09.0 | But I start looking at our organization and I'm curious on your organization as well. |
0:15.0 | And I've been talked to a lot of other founders and CMOs. |
0:18.7 | When I talk to people about like, oh, how AI has impact your marketing, |
0:23.1 | everyone talks about, you know, how it's changed things in a really cool way. And I agree |
0:29.5 | AI is amazing technology. But when I ask them how it's changed their headcount or their |
0:34.1 | organizational structure, I almost always hear crickets in which no one's |
0:39.2 | really changed anything due to AI. I'm not saying that won't be the case a year or two or five |
0:45.2 | years from now. I'm just saying right now, there's this tendency for everyone to talk about how |
0:50.1 | AI has changed a lot of things in marketing, but when you ask them how they've changed |
0:54.2 | our organizational structure, at least related to marketing or how they do marketing, other than |
0:59.3 | helping with quote unquote efficiencies, very few people have good responses. I believe that. |
1:06.9 | And the reason I believe that, and maybe this will go into, I think there's a couple of sides |
1:11.6 | to this. |
1:11.9 | There's a lot of variables. |
1:12.8 | But I think especially if you're talking to a big company, it's a big company, CMO, you |
1:17.4 | don't want to rock the boat too much because the CMO 10 years is the lowest it's ever been, right? |
1:21.4 | So you don't want to be the one causing problems. |
1:23.2 | You want stability, especially of a family and stuff, right? So that's one angle of it. The second thing is, |
1:28.8 | I just had a conversation this week with a couple founders behind the scenes and you talk, |
1:32.4 | you and I talk to founders all the time. And so I was sitting in a private room. There's like |
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