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Dan Lok Show

Does A Copywriter Need To Be A Web Designer?

Dan Lok Show

Dan Lok

Business, Management, Careers, Entrepreneurship

4.9825 Ratings

🗓️ 14 June 2020

⏱️ 3 minutes

🧾️ Download transcript

Summary

If you had to take a guess on whether or not a copywriter needs to be a web designer, what would you be your guess? A lot of people are still unaware of the lucrative skill of copywriting, and even fewer know how it actually works. So if you want to know exactly what copywriting is and if a copywriter needs to be a web designer, listen to this episode now.

Transcript

Click on a timestamp to play from that location

0:00.0

Well, here's a good question. When you are a sales copywriter, do you just write the words in a word document and then give it to your client? Or do you

0:22.5

actually have to help them with a design element or build a landing page or funnel for them? Well,

0:27.7

first of all, there are two different things. So when I teach my students who are high income

0:32.6

copywriters, that you should focus on just the writing aspect because the graphic design chances are you

0:40.3

will be working with the graphic design team from the company or what I call the funnel building

0:46.7

team from the company. So you give your words, the copy that you roll as a copywriter,

0:51.7

you give it to the funnel builder and then they will build. So funnel

0:55.4

building is a different high income skill. It is still high income skill. In fact, it's a very good

1:00.4

skill, right, but they are two different skills. The funnel builder chances are they understand some of

1:05.3

the graphic visual elements. They understand how to integrate it with maybe like stripe,

1:13.0

all the responders and different things that's the system that you need to use. So it's a different skill set. It's more a technical skill set.

1:19.2

Now, are there funnel builders that who builds funnel also do copywriting? Yes. But usually they charge

1:26.0

more money because, okay, they're saying,

1:28.6

I'm going to write your copy, I'm going to design all that for you, I'm going to do all your

1:31.8

integration, do all your own automation and boom, here's something in. I've seen funnel builders

1:36.9

charging $5,000, $10,000, $15,000 to build the whole thing, right? I pay my funnel builders

1:43.0

a lot of money too. So you could do it that way.

1:46.0

What I would suggest if you're a copywriter,

1:49.0

you focus on copy because it's a different skill set.

1:53.0

But you would also consult and advise the funnel builder

1:57.0

on the end product.

1:59.0

Because let's say, hypothetically, as a copywriter, you write all the

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