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Do Your Own Research: How Musk’s Paranoid Empire Really Works w/ Quinn Slobodian and Ben Tarnoff

Novara Media

Novara Media

Politics, News, Society & Culture, Philosophy

4.81.5K Ratings

🗓️ 21 March 2026

⏱️ 105 minutes

🧾️ Download transcript

Summary

The most powerful CEO in history is barely a person anymore. But it’s not just his X-addled brain that has transformed him. He has deeply integrated himself in the ‘cyborg collective’ – a world of electrons, brain implants, fantastical promises, financial systems, bots, and memes – he has made for himself.

Henry Ford gave his name to Fordism. According to Quinn Slobodian and Ben Tarnoff, we’re entering a globe-spanning era of capitalism we might soon call ‘Muskism’.

Those two are the authors of Muskism: A Guide for the Perplexed. It’s a whistle-stop tour of the world that made Musk, from the fortress futurism of Apartheid South Africa to the financial fabulations of the Bay Area. And, of course, the cyborg world that Musk is now making for us all.

They told me about what they see as Musk’s ongoing land grab in space, about what’s really going on with his plan for brain implants, how our supposed climate saviour became obsessed with prepping for the end of the world, and how Musk came to define an entirely new way of making technology – and not making it, but at least making it seem like you might.

 

Do Your Own Research is a new show about the systems that make modern life possible.

Music by Iglooghost.

Transcript

Click on a timestamp to play from that location

0:00.0

The most powerful CEO in history is barely a person anymore, but it's not just his ex-addled brain that has transformed him.

0:18.1

Elon Musk has subsumed himself into the cyborg collective, full of bits of information,

0:26.4

electrons, batteries, fantastical promises, financial systems, bots and memes, a world he's

0:34.4

made for himself and which he now resides inside.

0:39.1

He's no longer a person.

0:40.9

He's more of a system.

0:46.1

Quinn Slavodian and Ben Tarnoff are the authors of Muskism,

0:48.7

a guide for the perplexed, which is a whistle-stop tour through the worlds that made Musk

0:52.6

from apartheid South Africa to the financial

0:56.0

fabulism of the Bay Area and of course the world that Musk is making for the rest of us.

1:03.0

Now, they told me about what they see as Musk's ongoing land grab in space, what Musk's real

1:10.0

plans are with brain implants. How our supposed climate

1:13.9

saviour became obsessed with the end of the world and how Musk came to define an entirely new way

1:21.2

of making technology. Or not making it, but at least seeming like you might. This episode loops back over some of the

1:29.6

same parts of the map as the Susanna Glickman episode. That episode was about the military

1:35.2

industrial complex and its changing shape, how the primes are being outcompeted by smaller firms

1:42.7

like Andrewill, Palantir, and indeed SpaceX.

1:46.5

After all, why wouldn't it loop back? It's all part the same giant system.

1:52.1

When we first started this show, I promised you that we were making a map of everything that

1:56.4

had ever mattered and everything that ever will, and that's exactly what we're doing now. I'm posting

2:02.5

parts of the map on X, one of the many platforms discussed in this episode. And as we get more

2:08.5

eyes on this show, I will be posting more and more. So if you want to see the full map,

...

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