Do You NEED To Be An Expert?

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 7 January 2024

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

The word "Expert" gets thrown around a lot in social media, and our audiences will see right through that if we are not experts. I've been an entrepreneur for years and even I avoid that word and prefer the term "Practitioner". On today's episode of the podcast Im sharing a a 45-minute mentor session with I had back in 2022 with a Veefriend Token Sorcerer Scholar. We discussed marketing and the best ways to brand yourself on social media in a digital age. I hope you enjoy!

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Transcript

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0:00.0	Attention is the number one asset.
0:04.0	People overthink positioning.
0:07.0	I talk a lot lately about don't be an expert, being an enthusiast.
0:11.0	Everyone's losing in content right now because they're like I'm an expert and then we are like you're not and it's over before you start
0:17.8	Right I've never said I was an expert and I actually am in the shit that I talk about. I did 15 years of wine before I talked.
0:24.4	I did 40, fucking 30 years of business before I talked.
0:27.4	And never say the word expert.
0:29.8	You know why?
0:30.5	Because I'm not insecure about it.
0:32.0	I am it. Everybody else.
0:34.3	So practitioner would be the word that I would have about, right?
0:37.0	Right?
0:38.0	So what what I think you need to do is not worry about positioning.
0:41.2	When you know back to you write too many people. not worry about positioning.
0:43.2	You write, too many people worry about the positioning
0:46.8	because they think that's the thing that gets it done.
0:49.2	It's not.
0:50.2	It's the truth that gets things done. Whether you're an expert or enthusiast or influence,
0:55.2	you know, people like, I'm not an influencer.
0:56.4	I'm like, cool.
0:57.4	People call me everything.
0:58.9	You think, I think I'm a fucking motivational speaker.
	...

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