Attention is the number one asset.

For you today, what would be the top three platforms to be on?

Because there are so many, and what would you do on each of them?

If you were starting now, what would you do on Tik-Tog, YouTube,

Instagram, or Facebook?

Yeah, so I think, again, back to the earlier point of self-awareness,

if you're selling B2B, all of a sudden LinkedIn

is number one, right?

If you're selling, if you're a sass, if you started a sass business,

if you're listening right now and you want to, or you sell to lawyers.

You have a service that sells to lawyers, then LinkedIn is going to be

number one globally for sure, with YouTube shorts probably being number two because

YouTube is a search engine and a lot of people search there so that would also be good if you were into SAS.

And then probably in that scenario I would then say if you're selling a B2B service,

after those two probably Facebook grounded in a Facebook group

with then Twitter X being probably fourth if you're selling sass

Instagram's probably a distant fifth Snapchat, Pinterest, they're super far away in that scenario.

If you're selling t-shirts to 15 to 25 year olds, all of a sudden Tik-talk becomes number one.

Instagram probably becomes number two and that's an area and YouTube shorts is number three.

So I think for a lot of people that's that reality. For broader markets I think that if

you're really trying to sell something like to the broad consumer call it for everybody who's 25 to 55.

Well now you start getting into Facebook still being an incredibly powerful

...