Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 July 2023

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insightful analysis of these trending topics! TIME-STAMPED SHOW NOTES: [00:00] - Disney TV assets are now for sale, says Bob Iger [05:33] - Jennifer Lopez AI Marketing Campaign For Virgin Voyages [07:38] - Threads engagement is decreasing [11:34] - Amazon’s Prime Day falls short [14:30] - Twitter introduces revenue sharing system [20:48] - What you should learn from Sam Ovens Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	All right. Got a lot to cover today. First, we're going to talk about why Disney is eyeing
0:07.3	the sales of its networks. So Neil, have you heard about this?
0:10.4	Yeah, they're looking to offload ABC ESPN, a lot of the tradition ESPN they might look
0:16.7	at hold on to. I read about ESPN as well. They're open to discussions about getting rid
0:22.7	of a lot of the quote unquote non-digital assets as well as ESPN from what I read on CNBC,
0:28.9	which is, I mean, ABC seems to make a lot of sense because it doesn't seem very disney-ish.
0:32.4	What are the other networks that they have?
0:33.9	Dude, Disney owns a lot of networks that I don't know.
0:36.9	Does ABC as well? I think ABC as well. Right? Well, did I say ABC over ABC? NBC?
0:42.2	I don't think Disney owns NBC. That's Comcast. So they own ABC. Oh, dude, I got, there's
0:50.0	a lot of them. ESPN, ABC, FX, Fox. Remember, they bought Fox. So all the Fox ones.
0:58.3	And there's a lot more other channels like 20th television, FX. Let's see, Star, Locolish.
1:10.7	I don't know what Locolish is. Dude, they just have a ton of them. A lot of them are like
1:14.6	Fox really, like National Geographic. Let me give you my take on this. There's a lot
1:20.5	of A and E networks. I don't know. That was them as well. Yeah. Well, here's my take on
1:24.9	it. Right? I think what you all can learn from this, the reason why we're even bringing
1:27.9	this up right now because they own a lot of media. But there also is a point in time
1:31.9	where you can blow it yourself and have too much media. I think they went on a M&A
1:36.2	spree, right? And Bob Iger was really good at buying Marvel, for example, Pixar. I think
1:41.7	he was part of the Fox deal as well, right? And what I'm thinking about here is the macro
1:47.4	picture here is a lot of companies are going back to basics. So I have, I'm looking at a thread
1:52.2	with my friend right now. And so he had a step back on his business. And literally it says,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.