Do you think AI will replace copyrighters?

Clearly, anyone who asks that question, they have never written copy in their lives.

Because if you are an actual copywriter that you know, AI will never replace copyrighters.

In fact, AI is designed to help copy writers.

Back in the days, when you write copy, when you run a full-page ad, when you write a direct mail piece, when we send it out,

it takes a long time, sometimes weeks for us to get a response back to know if, hey, did that piece work?

Did my copy work? But nowadays, because of technology, that we can get data back so much quicker to make adjustments,

to make changes within our copy.

And AI would never be able to do what human beings do.

Think about it.

When it comes to closing, when it comes to copywriting, closing in print, when it comes to communication,

it is a transfer of emotions. AI doesn't have emotions, right? It's pattern recognition.

So AI will never replace the thinking aspect of copy. How are you going to put together their

offer? What do people want? What are some of the emotional

needs? Someone, a professional copywriter, needs to think that through and then to be able to put

together something that, you know what, I think this is a solution. This is something that the marketplace

wants to buy. So I don't see AI replacing copywriters or closers or many professions that I recommend

in my lifetime anyway. Now, AI will replace a lot of other professions, professions that are

simply repetitive work or manual labor, right? Things are that doesn't require creativity.

We're all shifting to now, from the job economy to the skill economy, and one of the things

that changes is now more and more so, things that could be done by machine, will be done

by machine.

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