620 years ago today, Johannes Gutenberg was born.

Of course, no one knows exactly when he was born,

because there weren't a lot of books to write things down in.

He fixed that problem and invented modern culture

as we know it.

Hey, it's Seth, and this is a Kimbo.

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I don't think there's any way to deny the fact that books and then magazines, newspapers,

radio, television, the internet, media changed the culture.

It changes the culture every day.

It changes the culture in ways large and small, mostly that we don't even notice. But the people who

make media they notice and they pay attention. What they pay attention to most of

all is how to make money.

And there are two ways to make money and both of them are related.

One is to sell advertising.

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