4.7 • 1.2K Ratings
🗓️ 5 June 2023
⏱️ 41 minutes
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“It’s outrageous how little we’re considered. In dermatology books, they almost never feature Brown or Black skin tones. That means in a nation where the majority of our kids are Brown or Black, we’re not even preparing for the world as it is right now.” - John Legend
When EGOT-winning artist John Legend was approached to start a skincare company, he knew that accessibility and audience would be key to standing apart from the seemingly infinite lines of other celebrity brands. Which is exactly why Loved01 (pronounced “Loved One”) fills the rapidly growing market demand for those of us with melanin-rich skin, all at an affordable drugstore price point. And with L’Oreal veteran Kia Lowe by his side as the brand’s president, Loved01 is determined to centralize the Brown and Black consumers that are all too often characterized as a “niche market.” Tune in as I sit down with John to discuss his entry point into beauty, his journey from the business world to the music industry, his insights on Succession, and Loved01 president Kia Lowe to discuss her journey to Loved01 as well as the future of the brand.
Links to Products/Resources Mentioned: Loved01 (Face + Body Wash, Exfoliating Cleanser, Face + Body Moisturizer, Shave Cream, Toning Mist, Face + Body Oil), Biore Blackhead Stips, Tom Ford Black Orchid, Bevel Shaving, Marvis Toothpaste, Dr. Jason Diamond
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0:00.0 | Hello, hello, it's Brooke Tvard and you are listening to the Naked Beauty podcast. |
0:07.5 | You've already seen it from the title of this episode, but yes, a few weeks ago, I had |
0:12.5 | the chance to interview John Legend and me, Grammy Oscar and Tony winning John Legend, |
0:20.0 | someone whose music I have admired and loved for years. |
0:24.0 | And we got to sit down in his space. |
0:26.0 | Ian Chrissy have a home dedicated to content, like a content house. |
0:30.8 | Some people have a room where they shoot content, they have a whole home. |
0:34.2 | This is where he records his music, where Chrissy does cooking videos and shoots. |
0:38.4 | And so naturally, I've stored this in my brain as a future goal for myself. |
0:42.0 | Like, I just want to house dedicated to creating content. |
0:45.0 | And from the moment that I arrived, from the moment that we walked in to set up for |
0:48.8 | the interview, everyone on the team was so warm and gracious. |
0:52.4 | And John was just truly so much fun to interview. |
0:55.8 | Now, talking to men about beauty is always interesting, because I think they don't usually |
1:00.0 | see themselves as included in the beauty conversation, or they don't necessarily feel the same societal |
1:05.7 | expectations to present in a certain way that women do. |
1:08.5 | But one of the things that struck me as I reflected on my conversation with John was that |
1:12.8 | his entry point to beauty was not being ashy. |
1:16.3 | And I think that this is a unique experience that many black or brown kids have. |
1:20.7 | You may not view it as a beauty ritual, but you're getting lotion down, shape better |
1:25.6 | down, cocoa better down. |
1:27.3 | You were being moisturized every time you get out of a bath. |
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