Disney’s Streaming Price Hikes, Plus X CEO Says Platform is Close To Breaking Even 8/10/23

TechCheck

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4.5 • 66 Ratings

🗓️ 10 August 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Disney posting mixed Q3 results, as CEO Bob Iger laid out a plan to make streaming a key growth driver, including a new focus on its ad-supported tier and announcing price hikes on ad-free versions of Disney+ and Hulu. Plus, newly-appointed CEO of “X” Linda Yaccarino claimed today that the company is soon to be cash flow positive, creating a safe brand, seeing advertisers return and – perhaps the point of giving an interview 8 weeks after becoming CEO – that she’s a stable, steady hand with full autonomy from Elon Musk.

Transcript

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0:00.0	Disney definitely in focus for today's tech check with a crackdown on
0:06.4	password sharing one of the many headlines from those strong earnings Julia
0:10.0	Borston has more on the quarter hey Julia well Carl Well, Bob Iger, laid out a new plan to make streaming a key
0:17.8	droth driver for Disney and part of that streaming plan includes a new focus on ad supported streaming.
0:24.3	Eiger announcing that Disney Plus with ads now has 3.3 million subscribers.
0:29.1	He also announced price hikes of the ad free versions of Hulu and Disney Plus to drive consumers to adopt
0:35.4	the dual revenue ad supported versions.
0:38.3	Now Disney's raising prices on Ad Free Disney Plus to $14 from 11 and Hulu to 18 from $15.
0:45.8	While ad supported Disney Plus and Hulu Plus,
0:48.4	those prices are going to stay unchanged.
0:51.7	He's also talking about cracking down on password sharing is
0:54.9	yet another way to make money from streaming. Iger saying they have the tools in
0:59.4	place and also a plan to roll out tactics to drive monetization of account sharing next year.
1:06.5	I-Gert acknowledging that he's taking a page from Netflix and also praising Netflix's strategy.
1:11.8	Take a listen.
1:13.0	Our streaming business is still actually very young.
1:17.0	In fact, it's not even four years old.
1:20.0	It launched in November of 2019 and we love we love to have the margins that Netflix has
1:27.6	They've accomplished those margins though over a substantially longer period of time and they've done so because they figured out how to really
1:34.9	carefully balance their investment in programming with their pricing strategy.
1:40.8	Yeah as Iger thinks about balancing. strategy.
1:43.0	Yeah, as Iger thinks about balancing investment with pricing,
	...

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